Company sources confirm that direct navigation company Sendori.com has been acquired by Ask.com sponsored listings. Specific details of the transaction were not provided.
Sendori.com provides a unique service in the domain space. Rather than parking domain names on a page with search listings the company’s service partners domains with advertisers in specific sectors. Sendori apparently has applied to patent their technology. Advertisers looking for traffic on a given topic can buy direct navigation traffic from Sendori’s domain name clients. For example, Progressive.com, an advertiser, would purchase all unique visitors that come from domain names with auto insurance traffic. Sendori has a very exclusive program and make sure to only work with top tier domain traffic. They claim over 130,000 advertisers with access to 33 million unique visitors each month from domain traffic.
Sendori had previously raised capital with First Round Capital, Baseline Ventures, and Maples Investments investing in the business.
Ask.com has been involved in the domain space supplying a Google feed for several parking companies such as Parking Panel and Skenzo. The Ask/Google feed was pulled in Feburary of 2008 making a big change in the ppc space. Ask.com is an IAC (NASDAQ:IACI) company and has made other moves in acquiring premium reference sites (and domains) under the Reference.com umbrella like Dictionary.com and Thesaurus.com.
More information can be found on the Sendori site.
Related posts:
